These days, there are so many different online marketing tools that it’s hard to know where to start. From many a service for outreach link building, to keyword research tools, there’s countless options to consider online. Each new tool requires an investment of your time and money, and choosing the wrong one now and then switching to another later can be a hassle. This is why some people look into a guide to local SEO to help them out, alongside other materials online. However, if you are a small business, you want to make sure that your business is getting the most out of your digital marketing. As Google is one of the largest search engines globally, most companies rely on Google tools such as Google Analytics or Google My Business to promote their business to their target audience and pull in potential customers and clients. Google My Business is widely used for local marketing with GMB management software such as Local Viking aiding small companies that wish to take full advantage of Google’s platforms. You can see local viking pricing here and learn more about the service. It goes without saying that there are many resources available for small businesses looking to boost their marketing.
Luckily, we’ve broken the list down into the 8 categories most important to any business.
Analytics & Data
SEO & Blog Content
Social Media Marketing
Analytics & Data Tools
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
SEO & Blog Content Tools
UberSuggest helps you come up with new keywords or blog topics with an easy “suggest” tool. Simply type in your main keyword to see a list of similar results. You can then select any of the results to expand it for even more options, look at Google trends data, or search for the term in Google.
Google Keyword Planner lets you know which of your potential keywords pack the biggest punch. See how often your keywords are searched and if that changes over time (especially important for seasonal terms!) You can even find “more like this” for more ideas.
Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.
Social Media Marketing Tools
PromoRepublic is an all-in-one tool that helps you run your social media management on autopilot. It offers scheduling, content creation, collaboration, social monitoring, and reporting features for agencies and freelancers. It also works as a White Label solution. The tool can smooth your workflow and save you up to 20 hours monthly.
MeetEdgar is one of the best digital marketing tools for evergreen content. Add tweets, LinkedIn updates, and Facebook posts to your “library,” separated into as many categories as you want. Then set a calendar to schedule each category to post to a selected social media account at a specified time.
Hootsuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.
SocialPilot is a comprehensive social media marketing tool for professionals, small teams, and agencies. Its flexible scheduling options, bulk scheduling capability, dynamic content calendar, content curation, and RSS feed automation capabilities make social media planning really easily.
Email Automation Tools
ActiveCampaign is an all-in-one platform for your email marketing, marketing automation, and sales CRM software. It helps you engage with your contacts with welcome emails, trigger campaigns, sales follow-ups, and more. With countless data-driven automations, you can make sure you never miss an opportunity with a potential lead.
Flashyapp is by far one of the best platforms to make you a sophisticated marketer in minimum time, You can convert website visitors with smart pop-ups, send personalized emails, text messages, social ads all in one platform when all channels are synced.
Hatchbuck automates lead generation and client communication. Its CRM is specifically designed for small businesses, letting you see their activity in real time and trigger hot leads when they’re ready to buy.
HubSpot Sales (formerly known as Sidekick) lets you see who opens your emails – and when. It also pulls up the contact’s professional history, company information, and latest tweets, and even lets you schedule emails to send at a later time.
Visual Design Tools
Canva helps you create beautiful photos with easy drag-and-drop technology. Select one of their countless templates or choose a blank design pre-sized for the platform of your choice. You can even customize the branding section so you always have your colors, fonts, and logos available
Animoto allows you to create professional slideshow videos with music, custom text, visual effects, and more. Simply pick a template, add your media, and publish to share your video across your social media accounts.
Freepik gives you access to more than one million vectors, photos, icons, and more for one monthly subscription fee. Find the perfect stock photo for your blog or icon for your logo without worrying about attribution. You can even sort images by color.
Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!
Landing Page Tools
LeadPages allows you to quickly make mobile-friendly landing pages. Offer lead magnets, collect email addresses, and integrate your page with your email automation software.
ClickFunnels is a step above LeadPages, letting you build a series of landing pages to capture email addresses, sell products, register people for events, and more.
OptimizePress is designed to create pages with a similar look and feel to your WordPress site. With lots of templates and customizable elements, you can edit your landing pages in real-time to get your content up fast.
Project Management Tools
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.
Asana helps you get your work done faster. With easy to read progress reports for projects, the ability to turn conversations into tasks, and even project templates, it helps your team focus on your current priorities and increases productivity.
Slack is an instant messaging system that allows you to quickly communicate with your team or clients. Hold private conversations or chat in “channels” designated for specific topics.
Content Curation Tools
Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.
Buffer is the fast way to share anything you’re reading. Simply download the extension or app and your links to the tool, and it will automatically add your post to your queue for the social media platform of your choice.
Sniply allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase